🌐 Digital Marketing Course
1-Day Practical Lesson Plan
Duration: 1 Day
Training Method: 30% Theory + 70% Hands-on Practical
Target Participants: Professionals, Students, Entrepreneurs & Business Owners
Prerequisite: Basic computer and Internet knowledge
Module | Key Topics | Practical Activity |
1. Digital Marketing Fundamentals | Digital marketing overview, customer journey, marketing funnel, online marketing channels | Identify target customers and create a simple marketing funnel |
2. WordPress Website Setup & Design | WordPress dashboard, themes, pages, menus, images and website structure | Create a basic business website structure |
3. SEO & Keyword Research | SEO fundamentals, keywords, search intent, page titles and content optimization | Select 5–10 keywords for a product or service |
4. Google Ads | Search Ads, campaign structure, keywords, ad copy, budget and landing pages | Build a sample Google Search Ads campaign |
5. Facebook / Meta Ads | Campaign objectives, audience targeting, ad creative, copy, CTA and budget | Create a sample Facebook advertising campaign |
6. Campaign Strategy & Assessment | Campaign performance, CTR, CPC, leads, conversion and ROI | Present a mini digital marketing campaign |
🎯 Practical Final Project
Each participant will create a Mini Digital Marketing Campaign:
Business → Target Audience → Website → Keywords → Google Ad → Facebook Ad → Budget → Call-to-Action
🏆 Learning Outcomes
By the end of the course, participants will be able to:
Trainer: Experienced IT Trainer with 20+ years of experience in IT projects, management, information security and digital solutions integration.
